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Employment Today, HR Solutions - Thomson Reuters

Employment Today, HR Solutions - Thomson Reuters



Issue 194

[ET]

August 2015

This is an archived issue. View the current issue

Opinion

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Your success as a business depends on words, says Lynda Harris. Here she shares insights from her new book Rewrite: How to overcome daily sabotage of your brand and profit. This extract offers an approach to thinking about writing that will help you recognise the link between an organisation’s writing style and its bottom line.

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